Content Marketing

Where is Content Marketing Heading in 2015?

2014 saw lots of changes to content marketing, some of which are expected to continue to have a big impact as we head into 2015. Here are some of our content marketing predictions for the year ahead. Those Not Embracing Mobile Marketing Will Be Left Behind With smartphones and tablets looking set to overtake desktop […]

Why Managing a Social Media Community is More Than Just Numbers

As a social media manager, do you focus on the size of your brand’s following or the extent to which your social media community is interacting with your content? Many marketers are still concentrating predominantly or solely on how many followers their brand has, regardless of whether these “fans” are showing any interest in their […]

How to Use Other People’s Content in Your Social Media Marketing

Creating quality website and social media content on a daily basis can feel like an overwhelming task. While fresh content should be a big part of your marketing strategy, it’s not the only way to build trust and authority. Many marketers have yet to realise the benefits of using other people’s content as part of […]

How To Structure An Effective Blog Post

Knowing how to structure a blog post will not only make the writing process a breeze, but will make the content flow in a clear and concise manner. Contrary to popular belief, good writing isn’t about difficult synonyms and fancy metaphors; it’s about readability. Unless you are writing to a particular style guide you should […]

Great Examples Of Effective B2B Headlines

Business to business (B2B) marketing can be more challenging than business to consumer (B2C) marketing. When you’re creating headlines you have to assume that business owners know all the tricks of the trade and won’t be drawn in so easily. After all, many of them are in the same boat as you. If you’ve ever […]

How To Create An Effective Content Marketing Plan

Your content marketing campaign can literally make or break your business. Contrary to popular belief, good content marketing isn’t about bulk, it’s about frequent high-quality publishing; and there are various techniques that you can use to ensure your website or blog is the best-of-the-best. A good content marketing plan never solely relies on one publishing […]

How to Curate An Article Using Twitter

With over 645 million registers users, Twitter is one of the most popular social networking websites on the planet. While Tweets only contain a small number of characters in comparison to other feed-based strategies, the information can be hugely valuable, especially if you’re a content curator. Twitter provides users with plenty of tools for embedding […]

Using Case Studies For Content Marketing

It’s one thing to write about what you know, but it’s another to “prove” what you know. Anyone can source articles online and make them their own, but not everybody can demonstrate success within their field. Case Studies allow you to prove that your knowledge isn’t just copied from a textbook, but generates results. The […]

Social Media Marketing In Less Than 20 Minutes A Day

Social media marketing is one of the most powerful ways to connect with customers and prospective clients. If used correctly, you can literally turn platforms such as Facebook, Twitter and LinkedIn into a gold mine. One of the most powerful elements of social media marketing is its viral nature. People love to “share” and “like” […]

Keep Your Content Curation Focussed For Best Effect

When used correctly, content curation can be a very powerful marketing method. One of the biggest mistakes curators will make is posting too much too quickly. The purpose of curation isn’t about quantity; it’s about providing the best possible information so your readers won’t have to search elsewhere. If you simply publish broad content without […]