Social Media

Using Twitter Lists for More Effective Marketing

Are you making the most of Twitter’s “lists’ feature? This is a useful way to keep track of your Twitter feed so that you spend less time scrolling through a myriad of tweets. People who fall into similar categories can be added to various lists to make it easier to see their tweets and engage […]

How Social Listening Can Help Your Social Marketing

Does your social media strategy involve taking time to listen to what others are saying about your brand? If not, you could be missing out on big marketing opportunities. If you’re not already familiar with the concept of social listening, it involves seeking out conversations that take place on social media and looking for chances […]

How to Encourage More Re-Tweets

Do you wish that your content was more widely shared on Twitter? Here are our tips for increasing your chances of getting more re-tweets. Be Useful Your aim should always be to offer social media content that is useful, interesting and informative for your followers but this is even more important if you are trying […]

How to Handle Negative Feedback on Social Media

When you are monitoring your brand’s social media mentions, you’ll probably come across less than favourable feedback about your business from time to time. How you react to this can say a lot about your brand and if it’s handled in the right way, it can actually be an opportunity to demonstrate customer service. Here […]

Facebook Is Changing (Again!): Is a Dramatic Decrease in Reach Inevitable?

In November, Facebook announced that they will be changing their News Feed algorithm again. This time, they will be cracking down on business pages that they feel are posting “overly promotional” content. This will come into play from January 2015 and affected pages will see an even bigger decline in organic reach. With many brands […]

How to Get More Engagement On Twitter

Are you frustrated that you’re not getting as much engagement on Twitter as you had hoped? Unfortunately, there is no magic formula for turning things around but there are certain tactics that have been shown to encourage a greater level of interaction. Here are our tips for encouraging more people to share your content and […]

How to Make Your Social Media Management More Effective

Are you looking for ways to be more productive with your social media management? These tips will help you to save time and get the most from your social media channels. Get Organised Being able to keep track of your social media activity in one place makes life much easier, especially if you are dealing […]