Are you looking to establish your credibility as an expert? With the right technique, you can use social media to position yourself as a leading expert in your field. Here are our tips for becoming an influencer in your industry via your social media networks.
Choose the Right Platform(s)
While some experts will tell you that you should have a wide presence across a range of social media platforms to be as visible as possible, you run the risk of spreading yourself too thin if you look to do this while trying to position yourself as an industry expert.
Instead, it’s better to focus your efforts on particular social media channels that will give you the best traction. Find out where your target audience spend their time and prioritise those that are best suited to your audience and your expertise. This will help you to increase your chances of getting involved in conversations, building a community and gaining trust.
Post Relevant Content
To set yourself apart as an industry expert, you need to be posting relevant content on a regular basis. This is a key requirement for becoming an industry influencer and is a great way to build authority and trust.
Blogging is important for this, as is sharing third party content. Ultimately, the goal is to encourage people to share your content more widely through your platform as an industry authority.
The type of content that you should look to share depends on your industry. Some will lend themselves to light, visual content while others will suit more text-drive posts. Again, it’s about tailoring your content to the needs of your audience.
You could even use our very own Kurasie to help you to manage and schedule all of that content that you’ll need to be sharing!
Connect With Key Influencers
Building relationships with industry influencers can go a long way towards gaining trust. Because these people already have credibility in the industry, any association with them helps to position yourself as a trustworthy expert.
Don’t be afraid to reach out to them by sharing their content and pitching high quality guest posts. You won’t always be successful in getting them on side but in some cases, you might be surprised at their willingness to connect with you.
Becoming a key influencer in your industry will take plenty of legwork to build the right kind of connections and to gain trust and authority by regularly producing and sharing relevant content that positions you as an expert. This won’t happen overnight (especially if you don’t currently have a big following on the most appropriate social media channels) but over time, it is definitely possible to position yourself as an industry expert.