How to Engage Your Audience With Visual Content


audience engagement

You’ve probably heard that visual content is one of the best ways to encourage your social media followers to engage with you. There are certainly many good reasons to use visual content as one of the key components of your content marketing. Here, we look at some of the ways that visual content can help you to connect with your audience, plus some tips on how to go about it.

Types of Visual Content

Visual content can take several different forms, with some of the most popular being photos, videos, infographics and memes. Not all of these will necessarily be appropriate for your brand, depending on the type of audience that you have but it’s good to know which types of content are potentially available to you.

Why Visual Content Can Work Well for Engagement

Generally speaking, visual content is more likely to be shared. Most people find it easier to digest image-based content, especially if they are pushed for time and are merely scanning through their News Feed or timeline. Infographics can be a great way to summarise information without overwhelming your audience, for example.

How to Use Visual Content in Your Social Media Marketing

Be human: Photos can be a great way to give your social media audience a behind-the-scenes look at your brand. This adds a human element to your marketing and can help your audience to feel more engaged with your brand.

Inspire: Video content can enable you to give your audience the know-how and motivation to do things. How-to photos and other visual tips can also work well. In other words, go out of your way to be useful for your followers. This is also a good way to position your brand as an expert in areas that relate to your industry.

Crowdsource: Put your audience at centre stage in your content marketing by using user-generated content on a regular basis. This can help your social media community to feel valued and recognised by your brand.

Use quotes: Visual quotes can showcase aspects of your brand’s personality and ethos but they can also be used to demonstrate that you understand your audience. If they can relate to a particular quote, they are more likely to share it.

Be fun: Incorporating humour and fun into your content marketing can encourage engagement from your community. Not all audiences will necessarily be receptive to this and you may need to experiment to see what type of humour gets the best reaction. Memes and photos can work well for this.