Are you disappointed with your Twitter following? You may be wondering why you’re failing to attract much of an audience. Chances are, you’re probably making at least one of these classic mistakes. Here are some of the common reasons why people decide not to follow someone on Twitter, plus some tips on how to change your strategy to rectify these situations.
You Don’t Know Who Your Target Audience Is
Having a clearly defined content strategy is vital for building a targeted following. If you don’t have a focus in terms of what you’re tweeting, you’ll struggle to build an audience as people won’t know what to expect from you. Concentrate your efforts on one key area that relates to your industry and build the bulk of your tweets around this. Sharing high quality third party content can be a great way to get targeted followers on board and keep them interested.
You Have No Reputation
If you’re not an established Twitter user or you haven’t previously put much effort into becoming highly visible, it will take time to build up the kind of reputation that will encourage lots of people to follow you. Sharing relevant and interesting content is one of the best ways to do this as it will help to build authority and trust. This will also help to build a targeted following that cares about your content, rather than a random collection of followers who have no real interest in you or your brand.
You’re Purely Self Promotional
If you’re using Twitter solely to promote yourself and rarely engage with others, you’re unlikely to be inundated with followers. Twitter is designed for conversations, after all! Making an effort to “talk” to others can go a long towards making you seem like an approachable brand, and can also improve your visibility on Twitter. As a general rule of thumb, only 20 per cent of your content should be self promotional. The rest of the time, you should be looking to be useful.
You Tweet Too Much or Too Little
Even if you’re making an effort to share useful content and engaging with others on a regular basis, you could still be making mistakes with your tweeting schedule. How much you tweet can have a big impact on whether people are inclined to follow you. Tweeting too little can mean that people won’t find you interesting enough while tweeting too much can discourage potential followers. Ideally, you need to strike a balance between getting yourself in front of your followers without bombarding them and turning them off.