Social media marketing is one of the most powerful ways to connect with customers and prospective clients. If used correctly, you can literally turn platforms such as Facebook, Twitter and LinkedIn into a gold mine.
One of the most powerful elements of social media marketing is its viral nature. People love to “share” and “like” interesting articles and pictures, which can spread like wildfire across the Internet. If your business is at the forefront of this promotion, it could be exposed to people that you would have never been able to reach otherwise.
Curation is the process of sourcing high-quality content to publish on your website, blog or social networks, while giving credit to the real author. Although you don’t create the content yourself, you locate it in order to provide your readers with quality information and establish your business as an authoritative resource. By following these steps you’ll be able to incorporate curation into your content marketing strategy with less than 20 minutes of work per day.
Before you Begin
Create an account on Kurasie if you haven’t already. Kurasie is a content curation engine that allows you to connect all of your social networks and source feeds together in one place. This simplifies the whole process, as you won’t have to endlessly search the Internet for information, or spend time updating your social media accounts. Once you’ve logged into Kurasie, connect all of your social media channels and source feeds.
Log in to Kurasie each day and spend about five minutes checking your feeds. Skim over generic titles or any content that’s already in heavy circulation. Use the Bookmark function to filter your results until you have a list of interesting articles.
Spend about ten minutes reading the bookmarked articles that you have shortlisted to make sure they are good enough to represent your business. Try to find information that’s unique and original. If it’s already been covered in detail by other people in your industry, it may not be worth using.
Once you’ve selected the best articles you can find, spend five minutes scheduling them for publication. Remember that you can schedule for multiple days in one sitting, meaning that if you find enough decent content to curate, you can skip this final step on multiple days of the week.
Don’t forget the main principle of social media – to engage with others. When you curate content, respond to messages and comments from your followers, and make sure you stay active within the community. While decent curated content can represent your industry, it’s you who is representing your company.
The purpose of content curation is to establish your website as a go-to resource within your industry and save people time prowling the Internet. With content curation the hard part has been done for you, so there are no excuses when it comes to the quality of your work.
Remember, consistency is key, and 15 to 20 minutes per day of social media curation could be all you need to make a success of your campaign.
Sign up for a free 90 day trial of Kurasie: The Content Curation Engine.[Photo Credit: Leo Reynolds]