Are you frustrated that you’re not getting as much engagement on Twitter as you had hoped? Unfortunately, there is no magic formula for turning things around but there are certain tactics that have been shown to encourage a greater level of interaction. Here are our tips for encouraging more people to share your content and respond to your tweets.
Tweet For Your Followers
Many brands are still using Twitter to push out promotional messages, which is not conducive for high engagement from Twitter followers. Focusing your efforts on providing relevant and useful content related to your industry significantly increases the chances that your tweets will be shared and responded to. If your followers find your content useful, there is a good chance that they will re-tweet it so that others can benefit.
This doesn’t have to be purely your own output; you can also look to share other people’s content to build trust and authority.
Keep It Short
Research has shown that you’re more likely to see more engagement on Twitter if you are not making full use of Twitter’s 140 character limit. Tweets around the 110 characters long are 17% more likely to be re-tweeted. This is generally because it gives them an opportunity to add their own comments as they retweet, whereas tweets that use up the character limit require people to edit the content to include their own text.
Most won’t be inclined to do this so it has a big impact on the potential for being shared.
Include Photos, Videos And Links to Increase Engagement
Twitter carried out its own study into engagement and found that adding video and/or links to tweets resulted in more interaction. Tweets with photos received 35% more re-tweets, while including videos saw a 28% increase.
Photo tweets are also likely to encourage comments (as is also the case on Facebook).
Reply to All Interactions
Don’t ignore interactions that do come your way. This is an ideal chance to engage with followers and start to build a relationship with them on Twitter. Answering their questions and thanking them for feedback is an easy way to be seen in a positive light. This also opens the door for your response to be re-tweeted to their followers, which further increases your reach. Even negative comments are an opportunity to try to turn things around and improve their perception of your brand.
Tweet at the Right Times
The “right” time to tweet will vary a lot. Many social media experts suggest that tweets should be limited to daytime hours, usually between 8 am to 7 pm. While it’s true that you’re unlikely to see more engagement while your audience is going to be asleep and offline, this advice won’t necessarily work for everyone.
Within a typical day, there will probably be periods in which you are more likely to see engagement so it makes sense to tweet at these times. Twitter’s analytics tool can tell you whether this is the case for your brand. Don’t be afraid to experiment with posting times and frequency to see whether it has an impact on your engagement rates.
You may find that you get more interaction by sharing content more than once per day, for example.
Tweet at the Weekend Too
Many brands are committed to tweeting during the week but not so much at the weekend. This can be a big mistake as research has shown that engagement is actually higher during Saturdays and Sundays compared to Monday to Friday. If you’re not tweeting at the weekend, you’re missing out on potential engagement.
Include a Call to Action
Many businesses are afraid to ask for re-tweets but sometimes, it really is that simple. Asking your Twitter followers to share a tweet with their connections can encourage them to act when they may not otherwise have done so. According to research, you’re over 20 times more likely to be successful in this if you use ask for a “re-tweet” rather than just a “RT). Likewise, asking your followers questions can start off conversations and help to build relationships.
There’s no foolproof tactic for encouraging your Twitter followers to interact with your tweets but many people have had a lot of success by following the above guidelines.